She’s Connected by AT&T: $50,000 Grant for Small Business

Grant Overview

A National Contest Offering Major Funding and Media Exposure for U.S. Entrepreneurs

Donor: AT&T Services, Inc.

About: Imagine that funding came with a film crew, a feature story promoted by a global brand, and mentorship from people who have reached the top of their game. That’s the core idea behind She’s Connected by AT&T, a contest that’s less like a traditional handout and more like rocket fuel for a business that’s already built the engine. This isn’t just about keeping the lights on; it’s about putting your brand on a national stage. This opportunity is a prime example of a small business grant designed not just to fund, but to transform.

This contest is built on a powerful premise: “Connecting Changes Everything.” AT&T is looking for entrepreneurs whose work proves this idea right—businesses that don’t just sell a product or service, but also build bridges within their communities. It’s a search for the stories that often go untold. The previous winner, Aneesa Getaneh of Daisy Medical Institute, is a perfect example. She built a program to train emancipated foster youth as nursing assistants, creating pathways to stability and purpose. Her story, amplified by AT&T, shows the ripple effect of investing in women entrepreneurs who are driven by a deep sense of mission.

What Are the Judges Really Looking For?

The official rules lay out three equally weighted criteria: Alignment with “Connecting Changes Everything,” Strength of Story, and Community Impact. Let’s break that down. They want to see how your business is a hub of connection. Do you connect people to opportunities, to each other, or to a better way of life? Your story needs to be clear, compelling, and show not just what your business does, but *why* it matters. Think about the heart of your mission. What problem did you set out to solve? Who are the heroes of your story (your customers, your team)? A powerful narrative is essential for any application, and honing this skill is critical. For guidance, exploring resources on grant application writing can provide a significant edge.

Your community impact is the tangible proof of your mission. It’s the “show, don’t tell” part of your application. How does your business make your neighborhood, city, or even your digital community a better place? This could be through job creation, supporting local causes, or providing a service that strengthens social bonds. Aneesa Getaneh’s work with foster youth is a high bar, but every business has a story of its community impact. You need to articulate yours with passion and clarity. The judges are looking for businesses that are not just profitable, but pivotal.

The Prize Package: A Multi-Layered Boost

The $50,000 grand prize is the headline, a significant, non-dilutive cash injection that could fund a major expansion, new equipment, or a strategic hire. But the other benefits might be even more valuable in the long run. The winner gets a new device and a full year of AT&T service, taking a key operational cost off the table. More importantly, you get to share your story in a feature content piece alongside one of the #ShesConnected athletes—people like A’ja Wilson or Scout Bassett. This is not a simple social media shout-out; it’s a professionally produced marketing asset backed by AT&T’s promotional machine.

This level of exposure can crack open doors that have been locked for too long. For the four runners-up, a $5,000 prize provides a meaningful boost to their operations. For every applicant, the process of writing the two 750-word essays is an invaluable exercise in refining your business narrative. If you’re serious about winning, consider having your application materials reviewed. Grantaura offers services like grant proposal critiques and business plan reviews that could help you frame your story for maximum impact. This contest is a chance to secure funding that could change your trajectory.

Focus: Small Business, Entrepreneurship, Women-Led Business, Community Development, Marketing

Region: All 50 United States, District of Columbia

Eligibility:
– You must be a legal resident of the 50 U.S. or D.C.
– You must be the age of majority or older.
– You must be the sole or majority owner of a small business.
– The business must be located within the U.S.
– The business must have 50 or fewer full-time or part-time employees.
– You must review and agree to the Official Rules & Regulations.

Benefits:
– Grand Prize (1 Winner):
— $50,000 cash prize.
— A feature content piece with an AT&T #ShesConnected athlete.
— One year of AT&T service with a new device.
— Mentorship opportunities.
– Runner-Up Prizes (4 Winners):
— $5,000 cash prize each.

Deadline: September 30, 2025

Terms:
– Contest Entry: The complete submission, including two essays of 750 words or less each.
– Eligible Business: A for-profit business located in the U.S. with 50 or fewer employees.
– Judging Criteria: The three equally weighted standards used to score applications: Alignment with “Connecting Changes Everything,” Strength of Story, and Community Impact.