Toast Grant for Businesses – 15 Toast Changemakers Program Grants for Restaurants Fighting Food Insecurity Crisis
- Deadline : October 17, 2025
- Businesses, Startups
Category-specific $10,000 monthly grants for women entrepreneurs. One application, multiple funding opportunities. Apply in your industry month.
Here’s something that caught my attention when researching grants for women entrepreneurs – most funding programs throw every type of business into one big competition. A tech startup competing against a bakery? That never seemed fair to me. WomensNet figured this out years ago and created something different: the Business Category Grant system that gives $10,000 every month to businesses in specific industries.
The whole thing started back in 1998 to honor Amber Wigdahl, who died before she could chase her business dreams. What makes this program work is the monthly rotation through 12 different business categories. Each month focuses on a different sector, which means you’re only competing against businesses similar to yours. And here’s the kicker – one application gets you considered for multiple grants at the same time.
The calendar works like this, though I should mention the specific months can shift slightly from year to year. January typically highlights Skilled Trades – welding, carpentry, electrical work, plumbing. These traditionally male-dominated fields are seeing more women entrepreneurs than ever before. February moves into Health, Fitness & Wellness territory. March celebrates Food & Beverage businesses.
April focuses on Sustainability ventures, which has become increasingly popular as environmental consciousness grows. May supports Mental & Emotional Support businesses – therapy practices, wellness coaching, mental health apps. June covers Business Support Services like accounting, consulting, virtual assistance. I’ve noticed these service-based businesses often get overlooked in general grant competitions.
July highlights Animal Services (veterinary, pet care, animal rescue operations), August emphasizes Hair Care & Skincare, September supports Education & Child Care ventures. October showcases Creative Arts, November champions STEM businesses, and December wraps up with Fashion & Interior Design.
Q: What happens if I apply in the wrong month?
A: You’ll still be considered for the general $10,000 Amber Grant, just not the category-specific one.
Q: Can my business fit multiple categories?
A: Pick your primary business focus or main revenue source when choosing which month to apply.
One application automatically enters you for several different grants. That’s the genius of this system. Unlike other women’s business grants that require separate applications, WomensNet bundles everything together. You get considered for the monthly category grant, the general $10,000 Amber Grant, the quarterly $10,000 startup grant (if applicable), the quarterly non-profit grant (if you qualify), and their Marketing Grant program.
The Marketing Grant isn’t cash – it’s professional marketing consultation and agency support. For many small businesses, this kind of strategic help can be worth more than the money itself. They work with WomensNet’s advisory board and professional marketing partners to develop and execute actual marketing plans.
Q: Do I have to be a startup to qualify?
A: No. Established businesses can apply too, though there are separate tracks for different business stages.
Let me share some recent examples because they show the diversity this program supports. FloraMetrics LLC won the June 2025 Business Support Services category. Hope & Wellness, PLLC secured the May 2025 Mental and Emotional Support grant. These success stories remind me of other major women’s funding initiatives that are making real differences.
Shuggie’s Trash Pie + Natural Wine captured the April 2025 Sustainability award – I love that name, by the way. It perfectly captures how many entrepreneurs are combining environmental consciousness with creative business models. Flour and Salt Bakery LLC won the March 2025 Food & Beverage category, DoryWoman Rowing took February 2025 Health & Fitness, and K & M Home Repairs secured January 2025 Skilled Trades.
Looking at these winners, there’s no obvious pattern in terms of business size or complexity. What they share is clear communication about their business purpose and specific plans for the grant money.
Every monthly category winner automatically gets entered into a year-end competition for an additional $25,000. This reminds me of other tiered grant programs that reward initial winners with bigger opportunities. WomensNet selects one winner from the 12 monthly category grants and one from the 12 general Amber Grant winners. So theoretically, you could win $35,000 total ($10,000 monthly + $25,000 year-end).
Dr. Shelby Pope of Holiatry Health and Wellness won the first-ever Year-End Startup Grant in 2024, which shows they’re expanding their program offerings.
But let’s be realistic about the odds. You’re competing against 11 other proven winners who’ve already demonstrated their ability to execute with grant funding. The year-end selection process looks at how well you’ve used the initial grant, business growth since receiving funding, and your impact on your target market.
Q: What makes a year-end winner?
A: Documented growth, clear impact measurement, and smart use of the initial grant money.
Q: Is there an interview process for year-end grants?
A: Yes, WomensNet conducts interviews with finalists as part of their selection process.
The application itself is refreshingly straightforward. You need to explain your business or business idea and describe what you’d do with the grant money. There’s a $15 application fee, which honestly helps filter out people who aren’t serious. Compare this to complex grant applications that require extensive documentation and you’ll appreciate WomensNet’s simplicity.
WomensNet specifically tells applicants to “speak from the heart” and avoid trying to “sound corporate”. This advice actually matters more than people realize. I’ve reviewed enough grant applications to know that authenticity beats corporate jargon every time.
What separates winning applications from the rest? Specificity. Don’t write “I’ll use the money for marketing.” Write “I’ll spend $3,000 on Facebook ads targeting working mothers in suburban Dallas, $2,000 on a mobile-optimized website redesign, and $5,000 on inventory to handle projected 40% sales growth.” See the difference?
The basic requirement is simple: must be a woman-owned business. This puts it in line with other women entrepreneur funding programs that recognize the unique challenges female business owners face. But there are some nuances worth understanding.
Your business must align with the designated category for the month you’re applying. A skilled trades business applying in March (Food & Beverage month) won’t qualify for the category-specific grant, though they’ll still be considered for the general Amber Grant.
Non-profits can apply, but they have their own separate quarterly grant track. Startups get considered for startup-specific funding. Established businesses compete in the general pool. The system is designed to create fair comparisons between similar business types and stages.
Q: What counts as “woman-owned”?
A: Generally means 51% or more ownership by women, though WomensNet doesn’t specify exact requirements.
Q: Can partnerships between women apply?
A: Yes, as long as women maintain majority ownership.
Q: Are there geographic restrictions?
A: The program primarily serves U.S. and Canadian businesses.
Here’s something most applicants don’t consider: competition levels vary significantly by month and category. Similar to how other competitive grant programs see varying application volumes, some WomensNet categories attract more applicants than others.
January (Skilled Trades) often has fewer applications because fewer women operate in these fields, potentially improving your odds. October (Creative Arts) usually sees heavy competition because the category is broad and appeals to many entrepreneurs. November (STEM) can be competitive but specific, which works in your favor if you have strong technical credentials.
The application review process happens monthly, with winners typically announced within 4-6 weeks. Getting your application submitted early in the month doesn’t necessarily help since they review all monthly submissions together, but it does ensure you don’t miss the deadline due to last-minute technical issues.
Smart entrepreneurs use this grant as part of a broader funding strategy. Combined with other business development programs, the WomensNet grants can provide both capital and credibility for larger funding pursuits. Winning any WomensNet grant creates third-party validation that strengthens applications for bank loans, investor pitches, and larger grant opportunities.
The program works well for businesses at different stages. Early-stage entrepreneurs can use the funding for initial market validation and product development. Established businesses often apply the money toward expansion, new product lines, or market penetration strategies.
Q: Can I apply if I’ve received other grants?
A: Yes, there are no restrictions on other funding sources.
Q: How long after winning can I apply again?
A: You can reapply in subsequent years, though previous winners aren’t prioritized.
Beyond the money, WomensNet provides access to a community of women entrepreneurs. This networking value aligns with the broader trend of grant programs providing more than just funding. Winners often report that connections made through the program led to business partnerships, mentorship relationships, and customer referrals.
WomensNet has been serving women business owners for over 15 years, which means they’ve built substantial expertise in what actually helps female entrepreneurs succeed. The organization understands that funding is just one piece of the puzzle.
The program was designed with the philosophy that helping one woman succeed creates ripple effects that benefit other women in business. Winners are encouraged to mentor other entrepreneurs and share their experiences, creating a supportive ecosystem that extends far beyond individual grant awards.
This grant represents one of the most accessible entry points into women’s business funding. The straightforward application process, multiple funding tracks, and clear category focus make it an excellent choice for entrepreneurs who want to compete against truly comparable businesses rather than getting lost in overly broad funding competitions.
If you’re serious about applying and want to maximize your chances of standing out, professional guidance can make a significant difference. A well-crafted application that clearly articulates your business vision and funding plan dramatically improves your odds of selection. That’s exactly the kind of strategic support we provide at Grantaura – helping entrepreneurs tell their stories in ways that resonate with grant reviewers. Get expert grant writing help here.
Donor: WomensNet (Amber Grant Foundation)
Focus: Women entrepreneurs, monthly category grants, skilled trades, health fitness wellness, food beverage, sustainability, mental emotional support, business support services, animal services, hair care skincare, education childcare, creative arts, STEM, fashion interior design
Region: United States, Canada
Eligibility:
– Must be a woman-owned business (typically 51% or more female ownership)
– Business must align with the designated category for the application month
– All business stages welcome (startup through established enterprises)
– Non-profit organizations eligible for separate quarterly grant track
– No minimum revenue or business size requirements
– U.S. and Canadian businesses primarily served
Benefits:
– Financial Award: $10,000 monthly category-specific grant
– Multiple eligibility: Automatic consideration for general $10,000 Amber Grant
– Additional opportunities: $10,000 quarterly startup grant and $10,000 quarterly non-profit grant
– Professional support: Marketing Grant with strategic consultation and agency services
– Year-end bonus: $25,000 additional grant opportunity for monthly winners
– Community access: WomensNet entrepreneur network and mentorship connections
Deadline: Rolling monthly deadlines
Terms:
– Category matching: Business must operate within the month’s designated industry category for category-specific funding eligibility
– Universal application: Single submission automatically qualifies for multiple grant programs
– Processing fee: $15 application fee required with each submission
– Spending freedom: No restrictions on grant money usage or spending requirements
– Reapplication allowed: Previous applicants may resubmit in subsequent periods
– Year-end qualification: Monthly category winners automatically enter $25,000 year-end competition
Author: Imran Ahmad has spent considerable time analyzing funding patterns for women entrepreneurs, and the WomensNet Business Category Grant consistently stands out for its practical approach to industry-specific competition. Having worked with over 300 clients seeking grant funding, I’ve seen how frustrating it can be when a skilled trades business has to compete against a tech startup in the same funding pool – they’re solving completely different problems for different markets. This grant system makes sense because it recognizes that a mental health practice faces different challenges than a food & beverage business, and both deserve fair consideration within their respective fields. At Grantaura, we’ve helped numerous women entrepreneurs navigate these category-specific opportunities, and I’m always impressed by the innovation and determination that emerges when passionate business owners get the right financial support at the right time.
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