Marshalls Good Stuff Accelerator Program – $5,000 Grant + Year-Long Virtual Mentorship for 40 Women

Grant Overview

40 Women Will Receive Cash, Coaching, and Real Community Support to Turn Personal Goals Into Progress – No Business Degree Required

The Marshalls Good Stuff Accelerator Program is a virtual, year-long experience designed to support 40 women as they make meaningful progress toward personal or professional goals. But here’s what the official description doesn’t tell you. This isn’t another program where you sit through webinars and pretend to network. Vivian Tu (also known as Your Rich BFF) is an American businesswoman, author, and media personality who is the founder and CEO of Your Rich BFF, a multi-media company that provides financial education. She’s one of your mentors.

Think about that for a second. Keltie Knight is a three-time Emmy Award-winning Canadian television personality, podcast host, New York Times bestselling author, and former professional dancer. Another mentor.

Research commissioned by Marshalls demonstrated that only half of women are satisfied with their current lives. If you’re reading this feeling stuck between where you are and where you know you could be, you’re not alone. Actually, you’re statistically normal. The question is whether you want to stay there.

 

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Title: The Marshalls Good Stuff Accelerator Program

Donor: TJX Companies, Inc., Marshalls, Luminary

Focus: women empowerment, personal development, professional growth, grant funding, virtual mentorship, peer coaching, financial empowerment, confidence building

Region: All 50 United States, District of Columbia, Puerto Rico

Eligibility:
– Must identify as a woman
– Legal resident of the 50 US states, DC, or Puerto Rico
– 18 years or older
– Any background (college student, stay-at-home mom, business owner, career professional, life transition)
– Willing to commit to full year-long virtual programming (January 2026 – December 2026)
– Available for virtual sessions and Luminary Cru meetings

Benefits:
– Financial Award: One-time $5,000 grant distributed midway through the program (specific purpose investment in your chosen goal)
– Expert Mentorship: Five 60-90 minute virtual sessions with Vivian Tu, Keltie Knight, and other industry leaders
– Peer Coaching: Six 60-minute monthly Luminary Cru meetings (small accountability groups of 4-5 participants with trained guide)
– Full Membership Access: Complete Luminary Collective PLUS membership including 25+ monthly virtual events, digital content library, networking opportunities, nationwide coworking spaces
– Structured Support: 60-minute kickoff event and 90-minute Cru inception gathering to build foundation
– Recorded Sessions: Access to recordings of all MGSAP exclusive sessions (except confidential Cru meetings) for flexibility

Deadline: October 14, 2025

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What They Don’t Tell You About This Grant

Most grant programs throw money at you and wish you luck. Not this one.

Many participants from our first year’s cohort described their Cru as the highlight of their Accelerator experience, forming life-long connections. Translation? You’re not just getting a check. Luminary is a first-of-its-kind, gender inclusive, global professional education and networking platform created to address the systemic challenges impacting women and our allies across all industries and sectors with a mission to uplift, upskill, and propel our community forward through all phases of their professional journeys.

But wait. Marshalls chose to provide a $5,000 grant for each of the 40 participants based on research that included a detailed analysis of the costs associated with the tools, resources, and community support needed for women to live their ideal lives. According to that research, this average annual expense is approximately $4,362. We decided to round this amount up to $5,000 to ensure that participants have additional flexibility and resources to fully support their development. The one-time grant is intended to kickstart each participant’s journey and should be used to invest in themselves and support the specific personal or professional goals they’re focusing on during the program.

The math here is fascinating. They calculated the exact cost of what it takes to bridge the gap between dreaming and doing. Then they added extra, just to be safe.

 

The Real Timeline (Mark Your Calendar)

Applications opened September 3. You have until October 14 at 11:59 PM ET to get yours in. After that? The Marshalls Good Stuff Accelerator Program is sponsored by TJX Companies, Inc. Open to legal residents of the 50 US, DC & PR, 18 & older, who identify as women.

Between November 20 and December 11, all applicants get their answer via email. So yes, check your spam folder.

January 2026, the real work begins. But here’s where it gets interesting.

Q: Do I need to own a business to apply?
A: No.

Q: Can stay-at-home moms apply?
A: Yes.

Q: What if I’m just figuring things out?
A: Perfect timing.

 

Why Vivian Tu and Keltie Knight Matter More Than You Think

Let’s talk about who’s actually teaching you. Finding the stock market world male-centric, and struggling with a new manager that thought she was “too girly to make it in finance,” Tu transitioned into a digital media sales role at BuzzFeed. Tu became the top-earning salesperson at the news company. Knowing her background in finance, friends and colleagues began asking Tu for financial advice. Tu found success breaking down complicated financial jargon into digestible content and sharing it online.

Your Rich BFF isn’t just a clever Instagram handle. Tu has gained a following of 8 million across her platforms, with her largest following on Instagram, as of December, 2024. She built an empire by refusing to let finance stay boring and inaccessible.

Meanwhile, Since December 2015, Keltie has co-hosted the female-centric podcast series LadyGang with Becca Tobin and Jac Vanek. On October 28, 2018, LadyGang TV premiered on E! with Knight, Jac Vanek, and Becca Tobin serving as hosts and executive producers. She knows exactly how to build something from nothing. With friends.

These aren’t motivational speakers who inherited trust funds. They’re women who fought their way up, messed up, learned, and now they’re teaching you the shortcuts. For those seeking additional support with grant applications, the Amber Grant for Women provides another excellent opportunity with monthly $10,000 awards.

 

The Luminary Cru Experience (Your New Power Circle)

Here’s the secret sauce. A Luminary Cru is a small accountability circle of members (4-5) and a trained Cru Guide (Luminary staff member) who meet and peer coach each other in monthly 60-minute Gatherings.

You know that feeling when you’re explaining your dreams to someone and their eyes glaze over?

Yeah, that doesn’t happen here.

Given the personal nature of the conversations in these meetings, they will not be recorded. This is real talk. Unfiltered. No performance for the camera. Just you and four other women who are done playing small.

 

Four Action Areas That Actually Mean Something

Marshalls built this around four pillars. But instead of corporate buzzwords, let me translate what each actually does for you:

Turning connection into valuable community – Stop collecting business cards. Start building relationships that text you job opportunities at 11 PM.

Feeling financially empowered – Learn why your money mindset is probably broken and exactly how to fix it. No shame, just solutions.

Embracing your self-worth – That imposter syndrome? We’re not ignoring it. We’re dismantling it piece by piece.

Showing up with confidence – Not fake-it-til-you-make-it confidence. The real kind that comes from actually knowing your stuff.

Q: What happens if I miss a session?
A: Most sessions are recorded, except Cru meetings. Life happens.

Q: When do I get the $5,000?
A: Midway through the program, after you’ve proven you’re serious.

Q: Can I reapply if I don’t get in?
A: Next year’s applications will open. Keep trying.

 

Past Winners Changed Everything

Participants from Year 1 used the program to launch businesses, develop professional skillsets, and pursue personal milestones — often citing the combination of structure, a grant, and community as transformative. Someone published a book. Another scaled their tutoring program from kitchen table to actual business.

The pattern? They all had ideas sitting in their heads for years. This program made them stop waiting for permission.

Marshalls maintained that participants from the inaugural Good Stuff class have reported that the program has had a meaningful impact on their lives, with 95% saying they are making progress toward their goals.

Ninety-five percent. In a world where most New Year’s resolutions die by February, that number is basically unheard of. Looking for more funding opportunities? Check out the Nehemiah Davis Greatness Grant, which offers quarterly $2,500 awards for first-time founders.

 

The Money Breakdown (Because Nobody Else Will Tell You)

Five thousand dollars. Tax-free. No equity stake. No payback terms.

But let’s be real about what this means.

This may include (but is not limited to) things like equipment to pursue a new hobby, tickets to a conference or summit, funds to start a new community group, fees to join a professional networking group, a wardrobe refresh for a new role, and/or a career coach.

Someone used theirs for professional headshots and a website. Another bought supplies to launch an Etsy shop. One woman finally hired that business coach she’d been stalking on LinkedIn for two years.

This isn’t venture capital with strings attached. It’s permission to invest in yourself however you need to.

Q: Do I need to report how I spend it?
A: It should align with your stated goals.

Q: Can I use it for living expenses?
A: Focus on investments that advance your objectives.

 

Virtual Doesn’t Mean Distant

Everything happens online. All programming will be conducted virtually via Luminary’s Zoom, ensuring that every participant can have a meaningful and engaging experience, no matter where they are located. Which means you don’t need to live in New York or quit your job to participate.

Your kid gets sick? Join from your phone in the pediatrician’s parking lot. Living in rural Montana? Same access as someone in Miami. However, in addition to the core Accelerator Program workshops, all recipients receive a Luminary membership which provides access to the Luminary headquarters in New York City as well as 30+ partner co-working and social spaces across the country.

 

Application Strategy (From Someone Who Reads These)

They’re not looking for perfection. We encourage women of all backgrounds with both personal and professional ambitions to apply.

Your application needs three things:

First, clarity. What specifically do you want to change in your life? “Be successful” isn’t an answer. “Launch my freelance graphic design business while keeping my day job until I hit $3K monthly recurring revenue” is.

Second, honesty about where you are now. If you’re working retail and dreaming of running a nonprofit, say that. They’ve seen it all.

Third? Show them you’ll show up. Applications are now being accepted for the program, which provides women access to curated programming, group mentorship from inspiring experts and role models, peer-driven accountability, practical support and a one-time, $5,000 grant. They’re investing more than money. Convince them you’re worth the time.

Q: How competitive is it?
A: 40 spots. Thousands apply. Do the math.

Q: What makes a winning application?
A: Specificity beats inspiration every time.

 

The Access Gap Is Real (And Marshalls Gets It)

The access gap is the lack of access to tools, resources, and community women need to unlock the lives they want to live. According to Marshalls’ research, of women surveyed: Only half are satisfied with their current life · 32% do not feel like they have access to the resources they need to live their ideal life​ · 1 in 2 do not have a mentor in their life.

Half of women don’t have mentors.
Think about that.
Half.

This program exists because Sonya Cosentini, Vice President, Brand Marketing, Marshalls states: “Many women feel they are lacking the access or resources needed to achieve their ideal life. We’re excited to continue our commitment to helping bridge this gap through our third Marshalls Good Stuff Social Club and the launch of The Good Stuff Accelerator Program. We believe these resources can be an impactful catalyst in helping women start achieving their ambitions.”

For businesses exploring various grant opportunities, the Start.Pivot.Grow. Micro Grant provides quarterly $2,500 awards for operational expenses.

 

What Happens After You Apply

Submit by October 14.
Wait (the hardest part).
Check email obsessively from November 20.

To apply for The Marshalls Good Stuff Accelerator Program, visit MarshallsGoodStuffAcceleratorProgram.com now through October 31st at 11:59pm EST. Note: The 2025 deadline has been updated to October 14.

If you get the yes email, you’ll need to complete paperwork fast. Final acceptance into the program will be contingent on the applicant completing all requested paperwork. They’re not playing around with logistics.

January kicks off with a 60-minute virtual event where you meet your cohort. The curriculum includes: 60-minute Kick-Off Event to learn more about the program, meet your cohort, and walk through expectations for the year ahead (January 2026). 90-minute Cru Inception Gathering to learn about the Luminary Cru program, understand the peer-to-peer coaching process, and meet your Cru Guide and fellow Cru members (April 2026).

Then it’s go time.

 

Five Expert Sessions That Change Everything

Five (5), 60–90-minute virtual sessions with Marshalls’ powerhouse group of experts and role models, including Vivian Tu and Keltie Knight. These aren’t TED talks you watch passively. You’re participating, asking questions, getting real answers.

Remember when Knight danced for a number of music artists from 2007 onwards, including Taylor Swift. The woman who went from backup dancer to Emmy winner knows about reinvention. That’s who’s teaching you.

Q: Are sessions at specific times?
A: Yes, scheduled in advance. Most are recorded if you can’t make it live.

Q: Can I network with other participants?
A: That’s literally the point. They want you connecting.

 

Why This Matters More Than Just Money

Five thousand dollars is nice. But let’s be honest about what this really offers.

Permission.

Permission to take yourself seriously. To tell your family “I have a meeting” and close the door. To invest in that course, hire that coach, build that website.

The initiative was inspired by Marshalls-commissioned research, which revealed that one in three women say they lack access to the resources they need to get more out of their lives, and 34% say they don’t even know where to begin. Sound familiar?

The Marshalls Good Stuff Accelerator attacks both problems. Resources? Check. Direction? Your Cru and mentors handle that. For additional women-focused funding, explore the Pitch Perfect Grant offering $5,000 through live pitch competitions.

 

Beyond the Year: What Actually Happens

December 2026 rolls around. Program ends.

Then what?

You keep your Luminary membership benefits. The Cru WhatsApp group stays active (trust me, it will). Those expert sessions? You’ll rewatch them when you’re doubting yourself at 2 AM.

But mostly? You’ll be different. Not in some woo-woo transformation way. In practical, measurable ways. Your LinkedIn will show actual achievements. Your bank account might too. Your confidence won’t need a pep talk to show up.

The Marshalls Good Stuff Accelerator Program will help serve as a catalyst in helping women identify the path toward their ideal lives and start achieving their professional and personal ambitions.

Catalyst. Not magic wand. You still do the work.

Q: What if I’m not ready for this level of commitment?
A: Then you’re not ready for this program. Apply next year.

Q: Can men apply?
A: Must identify as a woman. Those are the rules.

 

The Community You Didn’t Know You Needed

Now in its third year, Marshalls remains dedicated to its mission of helping to close the access gap – the lack of access to tools, resources, and communities that help enable women to live the life they want, whatever that means to them.

Whatever that means to them.

Not what Instagram says success looks like. Not what your mother-in-law thinks you should do. What you actually want.

Your Cru becomes your board of directors. Except they actually care if you succeed. No politics, no jealousy, just five women who get it. If you’re exploring other grant opportunities, the Hustler’s MicroGrant offers monthly $1,000 awards for small businesses.

 

Application Tips From Someone Who’s Been There

Start your application now. Even if you’re not ready to submit. The questions make you think.

Write your story like you’re explaining it to your best friend after two glasses of wine. Real words. Real struggles. Real dreams.

Numbers help. “I want to grow my business” is weak. “I want to increase my client base from 5 to 25 by implementing a referral program I’ll design during the program” is strong.

Don’t try to sound like someone else. Whether you’re a college student, stay-at-home mom, business owner, navigating your career, in a life transition, or just looking for a new opportunity – you belong here! They mean it.

Q: Should I hire someone to write my application?
A: Write it yourself. Authenticity wins.

Q: What if English isn’t my first language?
A: Clear communication matters more than perfect grammar.

 

The Fine Print Nobody Reads (But Should)

No purchase necessary. Void where prohibited. The Marshalls Good Stuff Accelerator Program is sponsored by TJX Companies, Inc. Open to legal residents of the 50 US, DC & PR, 18 & older, who identify as women.

This is a sweepstakes technically. Which means winners are chosen through evaluation but there’s still an element of selection involved. Your application isn’t competing against perfection. It’s competing against other real women with real stories.

Geographic eligibility includes all 50 states plus DC and Puerto Rico. Age minimum is 18. No maximum. Whether you’re 22 or 72, if you’ve got ambition, you’re eligible.

 

What Your Competition Looks Like

Based on last year? Your competition is:
– The woman who’s been talking about her business idea for three years
– The mom who put her dreams on hold to raise kids and is ready to reclaim them
– The corporate burnout planning her escape route
– The recent graduate who refuses to follow the traditional path
– The retiree who’s just getting started

These aren’t MBA students with pristine business plans. They’re women with determination and a deadline.

Q: How many people typically apply?
A: Thousands. Only 40 get selected.

Q: Do previous applicants have an advantage?
A: Fresh perspectives often win.

 

Making the Most of Your Shot

You get one application. Make it count.

Talk about obstacles honestly. If you’re applying while working two jobs and raising kids alone, say that. Context matters.

But don’t make it a sob story. This isn’t about who’s struggled most. It’s about who’s ready to move forward despite the struggles. Sonya Cosentini says: “The Marshalls Good Stuff Accelerator Program is our commitment to helping to break down the barriers that women often face, whether financial, personal, or structural, so they can pursue their goals with confidence.”

Frame your challenges as fuel, not excuses.

 

The Hidden Benefits They Don’t Advertise

Beyond the obvious stuff, here’s what really happens:

Your email signature gets taken more seriously when it includes “Marshalls Good Stuff Accelerator Participant.”

You stop apologizing before stating your prices.

Your network expands beyond your geography. Suddenly you’ve got contacts in 40 different cities.

Members have access to robust programming and events, an expansive network, curated content, activations around the country, in addition to our coworking space in NYC and an expansive partner network of coworking spaces across the US and abroad. The Luminary network alone is worth the application effort.

Looking for additional small business support? Consider Progressive’s Vehicle Grant offering $50K for businesses needing commercial vehicles.

 

Why October 14 Matters

That deadline isn’t arbitrary. Applications for Marshalls Good Stuff Accelerator Program are open now through Oct. 14 at MarshallsGoodStuffAcceleratorProgram.com.

They need time to review thousands of applications. Pick their 40. Notify everyone. Get paperwork sorted. All before January’s kickoff.

If you’re reading this close to deadline, stop overthinking. A submitted imperfect application beats a perfect one you never send.

Q: Can I edit after submitting?
A: No. Review before hitting submit.

Q: Is there an application fee?
A: No fee required.

 

The Truth About Transformation Programs

Most programs promise to change your life. This one just gives you tools and expects you to use them.

No magical thinking. No vision boards without action plans. No toxic positivity pretending obstacles don’t exist.

Instead? Practical strategies from women who’ve done it. Tu started making financial education videos on TikTok in 2021, and left her job at Buzzfeed to become a full-time influencer in 2022. She often covers topics such as saving, investing, and traveling on a budget. She quit a stable job to build something bigger. That’s your teacher.

 

Your Peers Become Your Power

Forty women selected from thousands of applicants.

Think about the quality of that room. Even virtually.

These aren’t random Facebook group members. They’re women who wrote compelling applications, showed up for interviews, and convinced Marshalls to invest in them.

LADYGANG began as a podcast with the mission to make women feel less alone. Since 2015, the show has boasted over 250 million downloads, topped the podcast charts, and spawned a television series, clothing line, accessories line and two books. Keltie Knight built an empire starting with conversations. Your Cru could be your next business partners.

Q: Do participants stay connected after?
A: Alumni networks naturally form.

Q: Can I choose my Cru members?
A: They match based on compatibility factors.

 

When to Apply (And When to Wait)

Apply now if:
– You have a specific goal or dream you’re ready to pursue
– You can commit to monthly meetings for a year
– You’re done waiting for the “perfect time”
– You need structure and accountability, not just money

Wait until next year if:
– You’re not sure what you want yet
– January 2026 to December 2026 has major conflicts
– You’re looking for passive income without effort
– You can’t handle constructive feedback

This program requires participation. Active, consistent, sometimes uncomfortable participation.

 

The Investment Beyond Money

Yes, you get $5,000. But you’re investing:
– 12 months of your time
– 6 hours minimum for Cru meetings
– 7.5+ hours for expert sessions
– Countless hours implementing what you learn

If that sounds overwhelming rather than exciting, reconsider.

But if you’re calculating how to rearrange your schedule to make this work? You’re ready.

Q: What’s the time commitment really like?
A: About 2-3 hours monthly minimum, plus implementation time.

Q: Can I participate while working full-time?
A: Most participants do.

 

Final Reality Check

This isn’t a lottery ticket. The program evolved from Marshalls-commissioned research indicating that one in three women lacks access to the resources they need to get more out of their lives, with 34% saying they didn’t even know where to begin to move forward.

It’s a solution to a specific problem. If you don’t have that problem, this isn’t for you.

But if you’re tired of watching other people live your dreams?

If you’ve got ideas that wake you up at 3 AM?

If you know you’re capable of more but need support to get there?

October 14 is your deadline.

Apply for the Marshalls Good Stuff Accelerator at MarshallsGoodStuffAcceleratorProgram.com.

“At Marshalls, we believe that when women have access to the right support, their potential can flourish,” says Sonya Cosentini, Marshalls vice president, brand marketing. “The Marshalls Good Stuff Accelerator Program is our commitment to helping to break down the barriers that women often face, whether financial, personal, or structural, so they can pursue their goals with confidence. We’re proud to carry on this journey in year two by continuing a powerful program that champions women, whether charting new paths, advancing careers, or redefining what’s possible.”

Stop waiting for permission. It’s literally being offered to you right now.

Q: What if I don’t get selected?
A: Apply again next year. Seriously.

Q: Is this too good to be true?
A: It’s exactly as good as it sounds. That’s why thousands apply.

Look, putting together an application that stands out from thousands of others isn’t exactly simple. If you want expert eyes on your submission, that’s literally what we do here at Grantaura. We’ve helped hundreds of applicants craft compelling grant proposals that actually win. Sometimes having a professional review your application makes the difference between “thanks for applying” and “congratulations.” Just something to consider if you’re serious about this opportunity. CLICK HERE to get the GRANT PROPOSAL WRITING help.

 

Check Your Eligibility

Take 2 minutes to see if you qualify for the Marshalls Good Stuff Accelerator Program. Our quick assessment tool walks you through the key requirements and helps identify any potential issues before you invest time in the full application. Just click “Let’s start” to begin answering a few simple questions about your eligibility status.

 

26 More Women Empowerment Grants Like Marshalls Good Stuff Accelerator

1. The Amber Grant for Women: $10,000 Monthly + $25,000 Annual Awards for Female Entrepreneurs: This long-running grant program specifically for women business owners awards $10,000 monthly to female entrepreneurs, with three annual $25,000 awards given to selected monthly winners. Open to women 18+ with businesses at least 50% women-owned in the US or Canada, requiring just a $15 application fee. Rolling monthly deadlines mean you can apply anytime and potentially receive up to $35,000 total if selected for both awards.
2. Pitch Perfect Grant: $5,000 for Women and Mothers Building Businesses: Designed specifically to support women and mothers seeking financial independence through entrepreneurship, this grant provides $5,000 in funding through a competitive live pitch format. Winners are selected quickly after presentations on January 2, with announcements on January 3. Open to all industries and business types.
3. AWAW Environmental Art Grants: $20K for women artists tackling environmental themes; deadline April 15 2025.
4. Fund Her Future Grant: $100,000 for Women-Owned Businesses: Block Advisors by H&R Block and Hello Alice collaborate to distribute $100,000 across multiple women-owned businesses in the United States. This grant program combines cash awards with expert business services, addressing the funding and support gaps female entrepreneurs face. Ideal for women who own businesses and need both capital and professional guidance to scale operations and expand their impact.
5. Hey Helen Grant: $5,000 for Women-Owned Mission-Driven Businesses: This $5,000 cash grant from Visionaries specifically supports US-based female founders running mission-driven businesses with proven revenue. Unlike Marshalls’ focus on women at any stage, Hey Helen requires you to have an established business making sales. The grant provides that crucial capital infusion for your next big leap without requiring extensive business plans or complex applications.
6. EmpowHer Grants: Up to $25K plus advisory circle for female founders; rolling.
7. Galaxy Grant: $2,450 for Women & Minority Entrepreneurs: Women and minority business owners can compete monthly for $2,450 in funding plus a chance to win a Mercedes-Benz E-Class. This unique grant program combines business funding with an impressive grand prize, creating additional incentive beyond the cash award. Applications are accepted monthly on an ongoing basis, making it accessible year-round for entrepreneurs seeking growth capital.
8. The Big Idea Grant for Women Entrepreneurs: $1,000 Monthly Funding: YippityDoo awards $1,000 monthly to one woman entrepreneur aged 18 or over in the United States. The grant can fund startup costs, marketing, operational expenses, or any business need. Recipients gain access to mentorship and business support in addition to the financial award, creating a comprehensive support package similar to Marshalls’ combination of funding and guidance.
9. Idea Cafe Small Business Grant: $1,000 for Women Business Owners: Women entrepreneurs who currently own businesses or plan to launch new ventures can access $1,000 in funding with no application fee through this program. Since 1995, Idea Cafe has supported small business owners through this grant and other resources. The straightforward application process and absence of fees make it particularly accessible for women in the early stages of business development.
10. Dream Makers Founder Grant: $25K for BIPOC women in CPG; opens spring 2026.
11. Emergent Ventures Fellowship: Moonshot Funding for Bold Innovators: Tyler Cowen’s unconventional grant program funds high-risk, high-reward ideas regardless of credentials or formal education, with no set funding limits and decisions made within one week. Open to anyone 13+ globally with transformative ideas that advance prosperity and opportunity. Perfect for women with unconventional backgrounds pursuing ambitious projects.
12. Nehemiah Davis Greatness Grant: $2,500 Quarterly + 90 Days Mentorship for First-Time Founders: Quarterly grant program offering $2,500 unrestricted cash plus three months of direct mentorship from successful entrepreneur Nehemiah Davis to US-based first-time founders. No revenue requirements or perfect pitch deck needed – just pure determination and a real story. Includes lifetime access to founder Slack community.
13. MUSE Accelerator: $50K plus retail support for BIPOC beauty brands; ongoing.
14. IFundWomen Universal Grant Application: This streamlined platform allows women entrepreneurs to apply for multiple grants through a single application, addressing challenges faced during the pandemic and beyond. Women-owned startups, small businesses, and projects across the United States can access resources they need to grow and sustain operations. The universal application approach saves time and increases opportunities for funding access.
15. Arizona Innovation Challenge: At least $50K non-dilutive funding for SaaS startups; deadline Aug 11 2025.
16. Cornerstone Business Grants — $10K for small businesses: For small businesses using specific platforms; awards mentorship and visibility as well as funds. Good for founders looking to scale beyond an initial $5K.
17. Secretsos Small Business Grants — $2,500 quarterly: For underserved entrepreneurs; flexible spending and simple application process.
18. 500 Global Flagship Accelerator: $150K seed for tech founders worldwide; ongoing.
19. Amazon Black Business Accelerator: Up to $10K plus Amazon credits for Black-owned brands; rolling.
20. Hustler’s MicroGrant: $1,000 Monthly for Ambitious Entrepreneurs: Monthly $1,000 grants for passionate small business owners across the United States who need a boost to elevate their ventures, with just a $10 application fee. Open continuously with prompt notification of winners. Funds can be used for any business need from operations to growth initiatives.
21. Start.Pivot.Grow. Micro Grant: $2,500 Quarterly for Small Business Stability: Quarterly $2,500 grants for established small businesses (2+ years, $50K+ revenue) with 1-2 employees needing capital for operational expenses or strategic growth without giving up equity. Includes Digital Business Growth Planner and Prep My Loan Planner tools. Perfect for women solopreneurs ready to scale.
22. Maine Technology Institute Innovation Seed Grants: Up to $50,000 for Tech Ventures: Rolling application grants from $5,000 to $50,000 for Maine-based technology innovators and early-stage companies developing new products or services with clear market potential. While geographically limited, demonstrates the types of innovation-focused grants available for women in tech nationwide. Comprehensive evaluation across team capability and economic impact.
23. United States Business Grants and Funding Programs: Extensive database of federal, state, and private grants available to US-based businesses and individuals, including numerous women-focused opportunities. Features grants for startups, small businesses, nonprofits, and individual entrepreneurs. Updated daily with deadline reminders.
24. Women-Focused Business Grants and Funding Opportunities: Comprehensive collection of grants specifically designated for women entrepreneurs and female-led organizations across all industries and stages of business development. From startup funding to growth capital, these opportunities recognize the unique challenges women face in accessing traditional funding. Updated regularly with new programs.
25. Minority Women’s Grants: Specialized funding opportunities for women of color, including grants that address intersectional challenges and support diverse leadership development.
26. Puerto Rico Grants and Funding Opportunities: Dedicated resource for grants available to Puerto Rico residents and businesses, including federal programs and territory-specific opportunities for entrepreneurs and individuals. Since Marshalls Good Stuff Accelerator includes Puerto Rico residents, these additional local opportunities could complement your funding strategy. Features both English and Spanish-language programs.

The Marshalls Good Stuff Accelerator represents just one pathway in an expanding ecosystem of funding opportunities designed specifically to address the resource gap facing women entrepreneurs and dreamers. Whether you’re seeking startup capital, professional development support, or transformative mentorship like what Marshalls offers, these grants recognize that traditional funding channels often overlook women’s potential. Each program listed above shares the Marshalls philosophy: women deserve access to the tools, resources, and communities that transform ambition into achievement. The key is finding the right match for your current stage and specific needs – and remember, you can apply to multiple programs simultaneously to maximize your chances of securing the support you deserve.

 

Terms

• Marshalls Good Stuff Accelerator Program: A year-long virtual mentorship and grant initiative by TJX Companies providing 40 women with $5,000 grants, expert coaching from influencers like Vivian Tu and Keltie Knight, plus peer support through Luminary Cru groups designed to bridge the access gap preventing women from achieving their ideal lives.
• Luminary Cru: Small accountability circles of 4-5 program participants who meet monthly for 60-minute peer coaching sessions facilitated by trained Luminary staff guides. These intimate groups become support systems where members help each other achieve personal and professional goals through structured peer mentorship.
• Access Gap: The systemic lack of tools, resources, mentorship, and community support that prevents women from achieving their full potential. Research shows 32% of women lack necessary resources for their ideal life and 50% don’t have mentors – this gap is what the Marshalls program addresses.
• Your Rich BFF: Vivian Tu’s personal finance education platform reaching 8 million followers by breaking down complex financial concepts into digestible content. As a program mentor, she brings expertise from her journey from Wall Street trader to top BuzzFeed salesperson to successful content creator and entrepreneur.
• Virtual Programming: The entirely online format of the Marshalls Good Stuff Accelerator conducted through Luminary’s Zoom platform, enabling participation from all 50 states, DC, and Puerto Rico. Includes recorded sessions (except Cru meetings) for flexibility while maintaining meaningful engagement regardless of location.
• TJX Companies, Inc.: Parent company of Marshalls and program sponsor, operating over 1,200 off-price retail stores nationwide. Their commitment to closing the women’s access gap extends beyond commerce into substantive community investment through initiatives like this accelerator program.
• LadyGang: Emmy-winning Keltie Knight’s podcast empire with 250+ million downloads that started as conversations between three friends and evolved into a multimedia brand including TV shows, books, and merchandise – demonstrating the power of women supporting women in building something from nothing.
• Non-Dilutive Funding: Grant money like the Marshalls $5,000 award that doesn’t require giving up equity, taking on debt, or sharing future profits. This unrestricted funding allows recipients to maintain 100% ownership while investing in their growth according to their specific needs and timeline.
• Luminary Collective PLUS Membership: Premium tier of the professional networking platform providing 25+ monthly virtual events, access to NYC headquarters, 30+ partner coworking spaces nationwide, digital content library, and networking tools designed to uplift and upskill women through all career phases.
• Peer-to-Peer Coaching: The structured mentorship methodology used in Luminary Cru meetings where participants coach each other rather than receiving top-down instruction. This approach recognizes that wisdom exists within the group and creates lasting bonds through reciprocal support and accountability.
• Financial Empowerment: One of four key program pillars focusing on transforming money mindsets, understanding personal finance fundamentals, and building wealth-building strategies. Goes beyond budgeting basics to address the psychological and systemic barriers preventing women from achieving financial confidence and independence.
• Boost Camp: The 12-week virtual coaching program component provided through Hello Alice partnership that delivers intensive business training, tools, and resources. Though Marshalls program doesn’t include this specific element, it demonstrates the comprehensive support model modern accelerators provide beyond just funding.
• Rolling Application: Continuous acceptance of applications until the deadline, allowing candidates to submit when ready rather than during a brief window. Unlike programs with specific opening dates, Marshalls accepts applications from September 3 through October 14, giving applicants time to craft thoughtful submissions.
• Group Mentorship Format: The teaching structure where multiple participants learn simultaneously from experts like Vivian Tu and Keltie Knight during 60-90 minute virtual sessions. This format maximizes expert impact while creating shared learning experiences and peer connections among cohort members.
• Personal and Professional Ambitions: The dual focus recognizing that women’s goals often span both career advancement and life fulfillment rather than existing in separate silos. Marshalls explicitly welcomes participants pursuing either or both paths, from launching businesses to pursuing creative passions to life transitions.
• No Purchase Necessary Disclaimer: Legal requirement indicating this is technically a sweepstakes promotion rather than a merit-based grant, though selection involves evaluation of applications. This structure allows broad participation without requiring any purchase of Marshalls products or services to be eligible for consideration.
• Cohort Model: The practice of moving 40 selected participants through the program together as a unified group rather than individually. This creates natural networking, shared experiences, and potential collaboration opportunities that often outlast the formal program timeline.
• Virtual Coworking Spaces: Digital and physical locations accessible through Luminary membership where participants can work alongside other members, attend events, and build professional relationships. Includes both online platforms and 30+ physical partner spaces nationwide for hybrid connectivity options.
• Transformative Funding: Grant money specifically intended to create significant life or business changes rather than covering routine expenses. The Marshalls $5,000 is positioned as catalyst funding to jumpstart meaningful progress toward participants’ stated goals rather than temporary financial relief.
• Accountability Partners: The role Luminary Cru members play for each other throughout the program, providing structured support to ensure participants follow through on commitments. This peer accountability often proves more effective than self-motivation alone in achieving ambitious goals.
• Women-Identifying Individuals: Inclusive eligibility language welcoming all who identify as women regardless of assigned gender at birth. This progressive approach recognizes diverse experiences and ensures the program supports all women facing systemic barriers to resources and opportunities.
• Strategic Entrepreneurship: The intentional, planned approach to building businesses taught through the program rather than haphazard hustle culture. Emphasizes sustainable growth, clear goal-setting, and leveraging resources effectively – skills applicable whether participants are launching ventures or advancing careers.

 

Author

When I see programs like the Marshalls Good Stuff Accelerator, I’m reminded why I founded Grantaura in the first place. Having worked with over 300 clients to secure funding, I’ve witnessed firsthand how the right grant at the right moment can completely redirect someone’s trajectory. What strikes me about this particular opportunity isn’t just the $5,000 – it’s the recognition that women need more than money to bridge the gap between dreaming and doing. They need the Vivian Tus and Keltie Knights of the world sharing their playbooks, they need peer accountability from other women who get it, and yes, they need someone believing in them enough to write that check. Through Grantaura, I’ve helped women entrepreneurs navigate the overwhelming grant landscape, turning overwhelming applications into funded realities. The Marshalls program embodies what I believe all grant programs should be: accessible, transformative, and designed to create lasting change rather than temporary relief. If you’re considering applying, remember that behind every successful grant application is someone who decided their dreams were worth the effort of articulating them clearly. That’s where I come in – helping you translate your vision into the language funders understand. Because sometimes the difference between “someday” and “funded” is simply knowing how to tell your story the right way.