Empower Growth Fund

Grant Overview

The Empower Growth Fund awards two $5,000 micro-grants per cycle to underrepresented US entrepreneurs who’ve already proven they can generate revenue but need a push to scale or systematize. What trips most applicants up isn’t the eligibility – it’s that BBFounders announces cycle deadlines via Facebook and X, not the donor page, so if you’re not following them socially you might build a perfect application only to miss the window entirely.

The funding can go toward marketing campaigns, CRM upgrades, fractional hiring, or fixing that e-commerce checkout that’s been leaking customers, with no equity taken and no debt attached. But here’s the thing: the 250-word essay requirement carries real weight in selection, and with roughly 127 applicants competing for two spots, generic submissions get filtered fast.

Key Grant Information

Ongoing

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Empower Growth Fund

Funded by Black & Brown Founders

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Grant Snapshot

Grant Award

$5,000

Application Deadline

Periodic

Eligible Region

United States

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Eligibility and Benefits

Eligibility Criteria

• Business legally registered in the United States
• Operating for at least 18 months
• Generated revenue in the past 12 months
• Identify as an underrepresented entrepreneur

Grant Benefits

• $5000
• Marketing and customer acquisition campaigns
• Technology upgrades such as CRM or automation tools
• Website improvements or e-commerce platform enhancements
• Hiring consultants or fractional professionals
• Scaling production capacity or service delivery systems

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Focus Areas

empower growth fund bbfounders micro-grant underrepresented entrepreneur grant

Before you invest time in an application, it helps to know whether this grant actually fits your situation. I built an interactive eligibility checker that walks you through the core gates – US registration, 18 months operating, revenue in the last year – and flags where your documentation might need tightening before you submit.

If the tool says you’re eligible, the next step is the application submission intake where our experts review your materials before you send them to BBFounders. If you’re unsure about the underrepresented entrepreneur criterion or how to frame your revenue proof, a live 1-on-1 consultation with a grant expert can help you decide whether to proceed. And if this grant isn’t the right fit right now, the tool routes you to related opportunities like the Breva Thrive Grant or HerRise MicroGrant that may align better with your timeline.

Who the Empower Growth Fund actually serves

BBFounders created this program for founders who’ve moved past the startup phase but still need non-dilutive capital to systematize operations or accelerate growth. The official page targets “underrepresented entrepreneurs” without listing protected classes, though the donor’s mission focuses on Black and Brown founders – so if you identify with a marginalized group in entrepreneurship and your business has been generating revenue for at least a year, you likely qualify. What I appreciate about this grant is that profitability isn’t required, only revenue generation in the past 12 months, which opens the door for founders reinvesting heavily in growth.

What makes this BBFounders micro-grant different

Most aggregators list the Empower Growth Fund as “ongoing” or “rolling”, but an official BBFounders Facebook post referenced a specific August 31, 2025 deadline for a prior cycle, which tells me the program runs on periodic cycles with ad-hoc deadline announcements rather than a published calendar. That’s a friction point for applicants who don’t follow the org on social media – you might prepare a strong application only to discover the window closed last week. So I set up deadline alerts that monitor BBFounders’ Facebook and X accounts and notify you when the next cycle opens, because waiting for the donor page to update won’t work here.

Allowable uses that match real business bottlenecks

The grant can fund marketing and customer acquisition campaigns, technology upgrades like CRM or automation tools, website improvements or e-commerce platform enhancements, hiring consultants or fractional professionals, and scaling production capacity or service delivery systems. What’s not explicitly prohibited but worth noting: the panel weights “plan clarity” heavily, so your essay should connect the grant use to a measurable outcome – not just “I’ll spend it on ads” but “This $5K will fund a targeted Meta campaign expected to increase qualified leads by 30% over Q2”.

How to apply for the Empower Growth Fund

The application asks for three required items: a completed form, proof of revenue (P&L statement, bank statements showing business income, or tax return summary), and a 250-word mini-essay responding to “How will this micro-grant help you scale or systematize your business?” An optional one-minute video pitch can strengthen your submission by adding a personal dimension, but it’s not mandatory. Estimated time to complete: about two hours if you have your revenue docs ready. The portal appears to be a custom build on the BBFounders site rather than a third-party platform like Grants.gov, which means you’ll upload documents directly through their form.

Selection hinges on four criteria published on the donor page: impact potential, clarity of plan, evidence of traction, and community contribution. That last one – community contribution – is where many applicants undersell themselves. If your business mentors other founders, sources from local suppliers, or creates jobs in an underserved area, that belongs in your essay even if it’s not the primary grant use. Because the panel includes business leaders and community stakeholders, they’re looking for founders who think beyond their own P&L.

Common disqualifiers to avoid

Applications get rejected for operating less than 18 months, no revenue generated in the past 12 months, business not legally registered in the United States, essays exceeding the 250-word limit, or missing proof of revenue documentation. What’s less obvious but equally important: essays that describe growth-at-all-costs plans rather than systematization tend to underperform, since BBFounders emphasizes sustainable scaling over rapid expansion. If you’re unsure whether your revenue proof format (P&L vs bank statements vs tax summary) best represents your business model, that’s exactly where expert review adds value – catching documentation gaps before submission.

FAQs about the Empower Growth Fund

Q: Do I need to be profitable to apply?
A: No. The requirement is that your business generated revenue in the past 12 months, not that it was profitable. Provide P&L, bank statements, or tax summary as proof. If your revenue documentation is complex, our experts can help you select the format that best tells your story.Start Full Application Submission

Q: When is the next deadline?
A: BBFounders announces cycle deadlines via their Facebook and X accounts. Follow @BBFounders to receive alerts, as the donor page does not publish a fixed calendar. Our deadline alert system monitors those channels and notifies you when the next cycle opens.

Q: Can I reapply if I wasn’t selected last cycle?
A: Official materials do not address reapplications. Contact hello@bbfounders.co for clarification before investing time in a new submission. If you’d like help drafting that inquiry or preparing a stronger application for the next cycle, a live 1-on-1 consultation with a grant expert can help.

Q: Is the 1-minute video pitch required?
A: No. The video pitch is optional, but may strengthen your application by adding a personal dimension to your written essay. If your business model is complex to explain in 250 words, the video can be a strategic differentiator.

Terms that matter for this grant

• Underrepresented entrepreneur (BBFounders usage): The official page uses this broad term without listing protected classes, while the donor’s mission focuses on Black and Brown founders. Self-assessment is expected.
• Proof of revenue: One of: P&L statement, bank statements showing business income, or tax return summary. Different formats tell different stories – bank statements work well for cash-heavy businesses, P&L for accrual accounting.
• Scale vs systematize: Scale means growing revenue or customer base; systematize means building repeatable processes, tools, or teams. The essay prompt accepts either, but clarity about which you’re pursuing matters.
• Non-dilutive funding: Capital that doesn’t require giving up equity or taking on debt. This grant is non-dilutive – you keep full ownership.
• Panel review criteria: Applications are evaluated on impact potential, plan clarity, traction evidence, and community contribution. Subjective weighting means storytelling matters as much as spreadsheets.
• 250-word essay constraint: The word limit forces extreme concision. Every sentence must earn its place – no fluff, no generic mission statements.
• Fractional hiring: Engaging part-time or project-based professionals (e.g., a fractional CMO for 10 hours/month) rather than full-time employees. An allowable grant use.
• Community contribution: How your business creates value beyond its own P&L – mentoring, local sourcing, job creation in underserved areas. A selection criterion.
• Micro-grant: Small award amount ($5K here) with streamlined application, designed for targeted business needs rather than large-scale projects.
• Traction: Evidence of business momentum – revenue growth, customer retention, partnerships, or product adoption. Not just “we have a website”.

More grants like this one

If the Empower Growth Fund isn’t the right fit right now – maybe your business is under 18 months old, or you’re looking for a different award structure – explore these alternatives that share similar eligibility or audience focus. The Breva Thrive Grant also awards $5K quarterly to revenue-generating businesses, while the HerRise MicroGrant offers monthly $1K awards for women of color with essay requirements. For a broader view, browse our grants for minority entrepreneurs category to find opportunities aligned with your identity and business stage.

Where Grantaura adds value for Empower Growth Fund applicants

If you got stuck on the deadline uncertainty earlier – wondering how to track BBFounders’ social announcements without checking Facebook daily – our deadline alert system monitors those channels and notifies you when the next cycle opens, so you never miss a window. If the 250-word essay feels like a constraint you can’t crack, our expert reviewers trim drafts to word limit while preserving your impact narrative, because generic essays get filtered out in a ~127:1 competition. And if you’re unsure whether your revenue proof format (P&L vs bank statements vs tax summary) best represents your business model, a live 1-on-1 consultation with a grant expert can help you select the strongest documentation before submission.

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About the author

I research small business funding opportunities so you don’t have to waste time on grants that don’t fit. My approach is simple: verify every fact against official donor materials, flag the friction points aggregators miss, and frame opportunities in plain language that respects your time. If you want to see more of my research or discuss your funding strategy, you can read more about my work or book a live 1-on-1 consultation to talk through your specific situation.