FedEx E-Commerce Learning Lab: $5,000 Grant for Online Business Growth

Grant Overview

Accelerate Your Online Store with Expert Coaching and Funding

Donor: Accion Opportunity Fund, FedEx

About: The digital marketplace is more vital than ever, and for entrepreneurs with a tangible product, establishing a strong online presence can be the pivotal factor for success. The FedEx E-Commerce Learning Lab, a partnership between FedEx and Accion Opportunity Fund, emerges as a comprehensive support system designed to help small business owners develop or expand their digital sales operations. This initiative seems to be more than just funding; it appears to be a multi-faceted educational journey tailored for those ready to navigate the complexities of online retail. This program could be particularly beneficial for those looking into grants for e-commerce businesses.

The Beginners’ Cohort: A Deep Dive into E-Commerce

At the heart of this initiative is the intensive Beginners’ Cohort, a four-month program for those who are either new to e-commerce or have experienced stagnant online sales. This isn’t just a series of lectures; it’s a hands-on experience powered by the e-commerce consultancy 37 Oaks. Participants receive in-depth training, one-on-one coaching, and a $5,000 business grant upon completion. The program structure suggests a strong emphasis on practical application, which is a significant step up from many standard small business grants that primarily offer capital.

From Curriculum to Marketplace

A unique feature of this program is the direct application of learned skills. Participants get the opportunity to build out their own online store and list their products on the SOKONI marketplace, an e-commerce platform designed for this cohort. This provides a real-world testing ground with included support for online sales, order fulfillment, and marketing through the holiday season. This practical component helps bridge the gap between theory and execution, a common hurdle for many grants for startups.

Who Is This Program For?

The program is explicitly designed for U.S.-based businesses that sell packaged products and have been operating for at least six months. While it’s open to all who meet the criteria, the program notes that its graduates have historically been women and people of color. This focus on inclusivity makes it a noteworthy opportunity for diverse entrepreneurs, aligning with the goals of many grants for women entrepreneurs and funding sources targeted at underrepresented founders. Those exploring grants for BIPOC-owned businesses may find this program particularly compelling.

Preparing Your Application and Growth Plan

A key outcome of the program is the development of an e-commerce growth plan, which the $5,000 grant is intended to fund. This requires strategic thinking and a clear vision for your business’s future. Preparing a robust application that outlines this potential is critical. Crafting a compelling narrative and a solid strategy is where many applicants may need support. The experts at Grantaura offer dedicated services in business plan development to help you articulate your growth strategy and create a document that stands out to selection committees.

Furthermore, the entire application process requires careful attention to detail to ensure all requirements are met. Successfully communicating your story and potential for growth is paramount. For entrepreneurs who want to ensure their submission is as competitive as possible, leveraging professional grant writing services can provide a significant advantage, helping you to refine your proposal and effectively communicate your vision.

Focus: E-commerce, Online Sales, Small Business, Retail, Product-based Business, Digital Marketing, Business Growth, Entrepreneurship

Region: United States

Eligibility:
– Must own at least 51% of a U.S.-based small business.
– The business must have been formally operating for a minimum of six months (since January 2025).
– Must currently produce and sell a shelf-stable, legal, packaged product.
– The business must not be in a prohibited industry.
– Must have earned less than $500,000 in business revenue in 2024.
– Must hold all appropriate legal permits to produce and sell the product(s).
– Willingness to commit to full program participation, including attending courses, coaching sessions, and selling products through the SOKONI marketplace.

Benefits:
– A $5,000 business grant to support an e-commerce growth plan.
– An intensive, four-month e-commerce learning experience with live virtual workshops.
– One-on-one coaching from industry experts at 37 Oaks.
– An opportunity to list products and sell on the SOKONI marketplace.
– Technical support for setting up and maintaining the virtual store.
– Support with marketing, customer service, order fulfillment, and product photography.
– Networking opportunities with fellow entrepreneurs.

Deadline: July, 3, 2025

Terms:
– Beginners’ Cohort: An intensive, four-month learning program for small business owners new to e-commerce or with stagnant online sales, which includes the $5,000 grant.
– SOKONI Marketplace: An e-commerce platform where program participants can list their products to apply their learnings in a real-world sales environment.
– 37 Oaks: An e-commerce consultancy and social enterprise that delivers the hands-on training and coaching for the Beginners’ Cohort.
– Shelf-Stable Product: A food or non-food product that can be safely stored at room temperature for an extended period without spoiling.